Post by account_disabled on Mar 12, 2024 3:57:54 GMT -5
On LinkedIn and on industry blogs in recent months the most repeated word is "strategy". Those who deal with communications and marketing use it continuously and often inappropriately. Now I believe that the common strategy is always the same: increase the visibility of the person, the company, the contents and the products to generate leads, opportunities and sales. 90% of the strategy in this sector can be summed up in these common objectives. End of the strategy . How to achieve these objectives? Through tactics , i.e. using the most appropriate tools in order to reach the right target using correct communication that highlights opportunities and gives the proponent the perception of solidity.
Many colleagues ask me why I stopped getting excited about industry news and India Mobile Number Data new platforms, the most recent of which are Telegram, Snapchat, Periscope, Reddit, etc. In many cases these channels are new only for Italy, while they have a consolidated audience overseas, which currently would justify their use only for those markets. I am aware that whoever arrives first sits in the most comfortable seat. Proof of this is the first users who immediately believed and understood the logic of Twitter and Facebook. This competitive advantage involves a tactic that, if not applied, takes up time and resources that could have been used more profitably elsewhere. In the past I too have been obsessed with industry innovations such as Foursquare, Pinterest and Google + and from these I learned an important lesson: if you are not able to predict the future, stop doing it and adapt to the current market.
I no longer have time to be an early adopter of a market that already has powerful and consolidated players towards which the broader user base to which my communications aspire converges. I'll give you an example. If I make a mistake in investing in Snapchat and in two years it hasn't replicated its American success, I will have lost two years of work. If I get the tactic wrong on Facebook I will be less effective and will have to adjust my aim, but I will not have wasted my time. I will have learned to communicate and interpret the audience and platform better.
Many colleagues ask me why I stopped getting excited about industry news and India Mobile Number Data new platforms, the most recent of which are Telegram, Snapchat, Periscope, Reddit, etc. In many cases these channels are new only for Italy, while they have a consolidated audience overseas, which currently would justify their use only for those markets. I am aware that whoever arrives first sits in the most comfortable seat. Proof of this is the first users who immediately believed and understood the logic of Twitter and Facebook. This competitive advantage involves a tactic that, if not applied, takes up time and resources that could have been used more profitably elsewhere. In the past I too have been obsessed with industry innovations such as Foursquare, Pinterest and Google + and from these I learned an important lesson: if you are not able to predict the future, stop doing it and adapt to the current market.
I no longer have time to be an early adopter of a market that already has powerful and consolidated players towards which the broader user base to which my communications aspire converges. I'll give you an example. If I make a mistake in investing in Snapchat and in two years it hasn't replicated its American success, I will have lost two years of work. If I get the tactic wrong on Facebook I will be less effective and will have to adjust my aim, but I will not have wasted my time. I will have learned to communicate and interpret the audience and platform better.