Post by account_disabled on Mar 3, 2024 4:01:43 GMT -5
Content marketing is the nerve center of every digital strategy, effective for its ability to support B2B companies to achieve an increase in site traffic, leads and customers. Perhaps you have already read the expression "content is king" which indicates how content represents the main marketing resource for differentiating yourself from the competition. In this first episode of a new series of pills dedicated to content, we will focus on opportunities to improve brand awareness. Find out more! Content marketing to improve online visibility Improving brand awareness through content marketing is part of a rather simple mechanism, at least in theory. Quality content is able to create a solid bond between a B2B company and its customers - acquired or potential - based on trust. By positioning the website and blog pages on the first page of search results
, in fact, you begin to be part of the reference points for prospects struggling with the solution to a problem. By providing an answer to their doubts and demonstrating competence, the company not only gains in terms of brand awareness, but also the possibility of obtaining leads and new customers. A content marketing strategy is in fact the beating heart of B2B digital marketing: companies that regularly create and publish blog articles , videos and eBooks are able to strengthen the bond with their target audience who will Australia WhatsApp Number Data see them as authoritative sources in the sector. B2B content marketing pills - statistics To reiterate the importance of a content marketing strategy for those operating in B2B today, we have collected some useful statistics that come from the Backlinko Report . New Call-to-action Although the analysis involved US companies, it is reasonable to think that the same trends will soon also concern the Italian market. In fact, the pandemic has highlighted the urgent need to activate digital channels , to be able to create and develop new business opportunities in every situation. 72 % of B2B companies have a blog Only 8% of companies use blogs to publish internal news.
press releases Business blogs that provide informational materials get 52% more organic traffic content marketing If you want to continue following this column with Content Marketing Pills, subscribe to our newsletter ! To contribute to sales success and have an impact on turnover, the B2B content marketing strategy needs time and the right attention. Positioning yourself in the first results of Google searches is not a goal that can be achieved in a few days, perhaps by simply inserting hundreds of keywords into the site. Today, it is necessary to know the updates of the algorithms, but also and above all the behaviors of your customers and prospects. Would you like to know more? Our inbound experts are at your disposal: book a free online consultation now! New Call-to-action CONTENT MARKETING | CONTENT MARKETING PILLS New Call-to-action What's new for success in B2B Are you a sales director, marketing manager or CEO? Do you simply want to delve deeper into the dynamics of the B2B world.
, in fact, you begin to be part of the reference points for prospects struggling with the solution to a problem. By providing an answer to their doubts and demonstrating competence, the company not only gains in terms of brand awareness, but also the possibility of obtaining leads and new customers. A content marketing strategy is in fact the beating heart of B2B digital marketing: companies that regularly create and publish blog articles , videos and eBooks are able to strengthen the bond with their target audience who will Australia WhatsApp Number Data see them as authoritative sources in the sector. B2B content marketing pills - statistics To reiterate the importance of a content marketing strategy for those operating in B2B today, we have collected some useful statistics that come from the Backlinko Report . New Call-to-action Although the analysis involved US companies, it is reasonable to think that the same trends will soon also concern the Italian market. In fact, the pandemic has highlighted the urgent need to activate digital channels , to be able to create and develop new business opportunities in every situation. 72 % of B2B companies have a blog Only 8% of companies use blogs to publish internal news.
press releases Business blogs that provide informational materials get 52% more organic traffic content marketing If you want to continue following this column with Content Marketing Pills, subscribe to our newsletter ! To contribute to sales success and have an impact on turnover, the B2B content marketing strategy needs time and the right attention. Positioning yourself in the first results of Google searches is not a goal that can be achieved in a few days, perhaps by simply inserting hundreds of keywords into the site. Today, it is necessary to know the updates of the algorithms, but also and above all the behaviors of your customers and prospects. Would you like to know more? Our inbound experts are at your disposal: book a free online consultation now! New Call-to-action CONTENT MARKETING | CONTENT MARKETING PILLS New Call-to-action What's new for success in B2B Are you a sales director, marketing manager or CEO? Do you simply want to delve deeper into the dynamics of the B2B world.