Post by akabborakabbor on Feb 28, 2024 0:24:35 GMT -5
Marketing done through content and SEO doesn't give immediate results, but sometimes there's no time to wait. Search Engine Advertising (SEA) allows us to significantly accelerate Lead Generation by bringing content to the most clicked positions by the target users we want to conquer. Obviously, these privileged spaces are sold by search engines, therefore, to appear among the first results of the SERP or in a banner on specific sites you need to have an adequate budget, as well as an expert who manages digital advertising. These campaigns are also called Pay Per Click (PPC) , precisely because payment is required only if the user clicks on the content proposed in the ad. Online advertising is not only feasible on Google, but PPC campaigns can also be activated on social networks. Read also: " Online Advertising: Everything you need to know about SEA " 3- Social Media for B2B Lead Generation B2B Lead Generation Don't think about the power of social media just because you're talking about business to business, it's a serious mistake.
Over the last few years, social media have become an integral part of our daily lives, both on a personal and corporate level. First of all, you need to understand where your company's potential customers are. LinkedIn is the most used social network in B2B because it was specifically designed for communication between professionals and businesses, but this does not mean that other sites are not useful (example: Facebook, Instagram, Pinterest, Twitter) depending on the type of product or service that is puts on the market. On social media it is essential to publish valuable content , as Chinese Student Phone Number List already mentioned in point 1, and paid campaigns can be created by targeting the audience precisely. This way you can capture the attention of only those who are really interested in what you want to sell. Not using social media to your advantage in business marketing means missing out on important business opportunities. Read also: " Social media marketing strategies: How to find new customers on LinkedIn " 4- Viral content to increase followers on social media B2B Lead Generation Obtaining hundreds of thousands of shares of content published on social media is what we often hope to achieve, but we almost never think of a strategy to achieve this "virality" .
For example, it is possible to encourage followers to share content by promising them something in return. Once the user has clicked on a post by going to the landing page where they found what they were looking for, it is possible to grant them a bonus code or another type of benefit if they share the content on their account . An interesting case study comes from Dropbox . At the beginning it managed to become the most viral system among all Cloud Storage, even beating the giant Google Drive, both in timing and reliability. The winning move to expand rapidly was to give away 250 MB of space for each invited user who registered. To date, the competition has changed, as Google Drive offers 15 gigabytes immediately, but the basis of the great exponential virality achieved by Dropbox is having understood which exchange currency to offer users and incentivize them to obtain it.
Over the last few years, social media have become an integral part of our daily lives, both on a personal and corporate level. First of all, you need to understand where your company's potential customers are. LinkedIn is the most used social network in B2B because it was specifically designed for communication between professionals and businesses, but this does not mean that other sites are not useful (example: Facebook, Instagram, Pinterest, Twitter) depending on the type of product or service that is puts on the market. On social media it is essential to publish valuable content , as Chinese Student Phone Number List already mentioned in point 1, and paid campaigns can be created by targeting the audience precisely. This way you can capture the attention of only those who are really interested in what you want to sell. Not using social media to your advantage in business marketing means missing out on important business opportunities. Read also: " Social media marketing strategies: How to find new customers on LinkedIn " 4- Viral content to increase followers on social media B2B Lead Generation Obtaining hundreds of thousands of shares of content published on social media is what we often hope to achieve, but we almost never think of a strategy to achieve this "virality" .
For example, it is possible to encourage followers to share content by promising them something in return. Once the user has clicked on a post by going to the landing page where they found what they were looking for, it is possible to grant them a bonus code or another type of benefit if they share the content on their account . An interesting case study comes from Dropbox . At the beginning it managed to become the most viral system among all Cloud Storage, even beating the giant Google Drive, both in timing and reliability. The winning move to expand rapidly was to give away 250 MB of space for each invited user who registered. To date, the competition has changed, as Google Drive offers 15 gigabytes immediately, but the basis of the great exponential virality achieved by Dropbox is having understood which exchange currency to offer users and incentivize them to obtain it.