Post by nelsonelias on Feb 26, 2024 23:22:19 GMT -5
When a user searches for something online they can type just 1 or 2 words (short tail keyword) or a longer series of terms (long tail keyword). A long-tail keyword will certainly have lower search volume than a short-tail one, but it also has less competition , reveals a more specific intent on the part of the user and above all increases conversions . An example of a long tail keyword is: “ men's black cotton t-shirt ”. It is clear that this phrase indicates a specific desire, while the query "black t-shirt" is much more generic. Using Amazon as a search engine you can locate long-tail words by typing in a term and seeing what suggestions it makes. Google works just like Amazon, that is, it will offer within its SERP the pages optimized for the Long Tail Keyword entered by the user.
Using this strategy, the traffic generated will certainly be lower, given that the search volume is lower, but the conversion rate will be much higher. Read also : " Digital agency marketing: how to do ecommerce SEO optimization " SEO for ecommerce: build meaningful URLs One of the main elements to optimize. Avoid having URLs automatically generated by the system in your e-commerce site which contain Country Email List particular and indecipherable characters: the so-called "querystrings"! Build your URL manually and in an original way and make sure that they are not long , but that they contain the keyword we have decided to focus on. seo for ecommerce Inside the URLs it is useful to also insert the brand and the name of the product , and then give space to the keyword which will indicate the type of product/service or the need sought by the user.
Read also : " SEO: Why short URLs improve Google positioning " Now that you have the keywords, move on to content optimization Once the analysis and selection phase of keywords is over, the time comes to exploit them to improve the contents of your e-commerce site . Carefully inserting keywords into product descriptions , meta tags and image names has a positive impact on the score that Google attributes to the site's pages and raises them in the SERP. If you have an e-commerce site and don't optimize your product pages, you're throwing away the advantages that keyword research and SEO can give you. Just as if you don't implement or have never implemented SEO techniques, you're losing the chance to be found by a large portion of potential customers.
Using this strategy, the traffic generated will certainly be lower, given that the search volume is lower, but the conversion rate will be much higher. Read also : " Digital agency marketing: how to do ecommerce SEO optimization " SEO for ecommerce: build meaningful URLs One of the main elements to optimize. Avoid having URLs automatically generated by the system in your e-commerce site which contain Country Email List particular and indecipherable characters: the so-called "querystrings"! Build your URL manually and in an original way and make sure that they are not long , but that they contain the keyword we have decided to focus on. seo for ecommerce Inside the URLs it is useful to also insert the brand and the name of the product , and then give space to the keyword which will indicate the type of product/service or the need sought by the user.
Read also : " SEO: Why short URLs improve Google positioning " Now that you have the keywords, move on to content optimization Once the analysis and selection phase of keywords is over, the time comes to exploit them to improve the contents of your e-commerce site . Carefully inserting keywords into product descriptions , meta tags and image names has a positive impact on the score that Google attributes to the site's pages and raises them in the SERP. If you have an e-commerce site and don't optimize your product pages, you're throwing away the advantages that keyword research and SEO can give you. Just as if you don't implement or have never implemented SEO techniques, you're losing the chance to be found by a large portion of potential customers.