Post by account_disabled on Dec 23, 2023 4:37:56 GMT -5
Society has always been characterized by having assigned certain roles and behaviors based on gender. Thus, the standards of masculinity, for example, do not look favorably on a man being sensitive and expressing his feelings. The new Ruffles campaign in Mexico aims to end the expectations that men face in that country. Developed by New Macho , the men's division specializing in marketing within the British agency BBD Perfect Storm , " Unleash Your Flavor " attempts PepsiCo, the company behind the brand. This advertising action, which will last six months, was designed after research commissioned by PepsiCo . Respondents said they have had to fight pressure to adopt a personality that did not reflect their true values.
With the motto “Unleash your flavour” , Ruffles conveys a message of liberation and invites all men to be confident in themselves. To do this, the main advertising piece shows Fernando, a boy riding in a car Phone Number List different from the others who does not care about what the people he meets along the way think. In the end, he continues to ignore drive-in conventions by parking his car with his back to the screen, before climbing into the back to reveal a pair of folding seats that attract the attention of a woman in a neighboring car. She joins him to share her Ruffles and watch the movie. The audiovisual work will be broadcast in cuts of 30, 20 and 10 seconds on both social networks and digital channels.
We believe that we should represent equality in all parts of society, and advertising has a purpose and role in representing these values,” said Hernan Tantardini , executive vice president and general manager of salty products at PepsiCo Mexico. One more Thursday, MarketingDirecto.com invites the industry to debate marketing in a new installment of La Noche MD on Clubhouse. Why does marketing sell so poorly? The experts will try to answer this question in a new room on the fashionable social network, dedicated solely and exclusively to audio. A politician saying 'I am not a marketing politician' makes the debate about the negative connotation of marketing topical.
With the motto “Unleash your flavour” , Ruffles conveys a message of liberation and invites all men to be confident in themselves. To do this, the main advertising piece shows Fernando, a boy riding in a car Phone Number List different from the others who does not care about what the people he meets along the way think. In the end, he continues to ignore drive-in conventions by parking his car with his back to the screen, before climbing into the back to reveal a pair of folding seats that attract the attention of a woman in a neighboring car. She joins him to share her Ruffles and watch the movie. The audiovisual work will be broadcast in cuts of 30, 20 and 10 seconds on both social networks and digital channels.
We believe that we should represent equality in all parts of society, and advertising has a purpose and role in representing these values,” said Hernan Tantardini , executive vice president and general manager of salty products at PepsiCo Mexico. One more Thursday, MarketingDirecto.com invites the industry to debate marketing in a new installment of La Noche MD on Clubhouse. Why does marketing sell so poorly? The experts will try to answer this question in a new room on the fashionable social network, dedicated solely and exclusively to audio. A politician saying 'I am not a marketing politician' makes the debate about the negative connotation of marketing topical.